Artesia Technologies and Convera
(Nasdaq: CNVR) today jointly announced an agreement to integrate Convera“s
Screening Room® video content management software with Artesia“s TEAMS
digital asset management solution. The combination of these respective
enterprise-class technologies will offer organizations a seamless solution
for capturing, indexing, managing and repurposing virtually all types of
rich media for use within a wide variety of environments, including
broadcast, streaming media and corporate portal applications. The
initiative has been undertaken in response to interest from customers, such
as first adopter Discovery Communications, that are seeking proven
best-in-breed technologies for the management and distribution of rich media
across multiple channels.
„Organizations are struggling with the exponential growth in the amount of
video footage that needs to be managed and they are particularly challenged
by the need to efficiently repurpose this content online,“ said Derek
Gascon, vice president, strategy and planning, Convera. „Screening Room and
TEAMS together address this need with a seamless, end-to-end solution
offering comprehensive support for the management and distribution of
virtually all types of rich media thus allowing organizations to maximize
the value of their digital assets. Digital asset management is a key
component to providing our customers with the best solution for managing
their video content and we are pleased to be working with Artesia
Technologies.“
Screening Room provides an integrated solution for capturing, indexing,
searching, storyboarding and repurposing video content, while TEAMS offers
an enterprise-class digital asset management system with significant
functionality that is essential for managing the rich media value chain.
With the integration of the two solutions, Screening Room may be used to
ingest video programming directly into a central content repository managed
by the TEAMS software so that these assets and other types of rich media may
be managed simultaneously. As a result, the production and distribution of
dynamic content for both traditional and new media channels can be completed
faster and more efficiently.
The integrated solution is already being deployed with Discovery
Communications so that a single, web-based application may be used to manage
and access all of the company“s rich media content. Users may take
advantage of specific applications available within TEAMS, including its
Clip Identifier and Play Decision List features, to automate the conversion
of assets to various formats and to create rough video edits from their
desktop. By storing and managing all of the company“s assets in a single
repository, Discovery also simplifies the challenges involved in managing
the underlying XML-based metadata and creates a common standard for
integrating with a variety of approaches to digital rights management.
„The convergence of broadcast and the Internet is driving the need for
technology that can meet the demanding standards of both of these worlds,“
said Mike McDowell, vice president of business development for Artesia
Technologies. „Convera“s Screening Room is an excellent solution for
organizations that need to capture and index vast amounts of video
programming, while TEAMS continues to provide the most complete digital
asset management solution for the enterprise. Our partnership with Convera
will ensure that our customers get a fully integrated solution addressing
their business-critical objectives that also fulfills their existing
production requirements.“
