Convera Partners with Media Leaders EMC and Grass Valley Group to Deliver Comprehensive Digital Content Management Solution

Key Milestone Reached in Delivering Industry"s First Fully-Integrated Digital Broadcasting Solution

Convera (Nasdaq: CNVR) announced that

it has completed the integration of its Screening Room® video content

management solution with EMC“s Avalon Archive Manager (AAM) technology and

the Grass Valley Group“s Profile® XP Media Platform, two market-leading

systems already in use by hundreds of television stations and video

production houses around the world. By doing so, Convera“s video content

management capability becomes a fully integrated element of the broadcast

environment, from content creation throughout its lifecycle, ultimately

enabling broadcasters to streamline workflow and reduce the duplication of


With this integration, Convera has completed the first and most significant

phase of delivering the industry“s first fully-integrated digital content

management solution for broadcasters. Designed to consolidate all the

functional capabilities currently used in the video broadcast production

process, Convera is uniting its Screening Room video content management

capability with separate heterogeneous solutions for video encoding,

editing, storage and syndication. The combined integration provides

broadcasters and video producers with an open architecture solution for the

seamless indexing, management, production, manipulation, storage,

distribution and syndication of digital video assets.

EMC and the Grass Valley Group join Anystream and Context Media as part of

the first phase of Convera“s new digital broadcasting solution. Designed to

provide alternate distribution capability via the Internet, Convera

Screening Room also has been integrated with the Anystream Agility

Enterprise encoding platform that automates the creation and distribution of

top-quality Internet streaming media to any platform or device, regardless

of connection speed or media format, and the Context Media Interchange

Platform(tm) that enables digital assets to be shared, licensed and

syndicated to all relevant partners.

„As broadcasters make strategic and operational changes to support their

entry into and success in the digital media arena, Convera“s solution

provides them with the integrated infrastructure and capabilities needed to

accelerate their transition from analog to digital television formats,“ said

Pat Condo, president and chief executive officer, Convera. „Through

collaborative partnerships with industry leaders such as EMC and the Grass

Valley Group, we will continue to enhance the Screening Room product and

help the broadcast community improve operational effectiveness.“

Convera“s digital broadcasting solution, available today, is being

demonstrated for the first time at NAB 2001, the world“s largest trade event

covering the convergence of broadcasting, multimedia and the Internet, audio

and video communications, and telecommunications.

„EMC is pleased to be working with Convera in providing information storage

systems and storage management software for digital broadcasting solutions,“

said Doron Kempel, Vice President and General Manager of EMC“s Media

Solutions Group. „As broadcasters implement digital archive management

solutions, we believe that highly scalable and extensible architectures will

enable them to achieve new levels of operational efficiency and revenue


„More than ever, broadcasters are driving for greater workflow efficiency.

As they transition to centralized models, they want to be guaranteed that

the assets and applications their users need are available across an

enterprise,“ said Mike Cronk, Vice President of Marketing for the Grass

Valley Group. „The combination of the Convera Digital Broadcasting Solution,

the Profile XP Media Platform and the ContentShare(tm) software platform

delivers finger-tip accessibility to these video professionals.“

The Grass Valley Group“s Profile line, with more broadcast content on it

than any other server, offers the industry“s most open platform, supporting

both the high-quality standards required for broadcast television, including

SD and HD, and low-resolution required for the Internet, as well as MPEG,

DVCPRO, MPEG Transport Streams (MTS) formats and Windows Media and RealVideo

streaming formats. The Grass Valley Group“s XML (eXtensible Mark-up

Language)-based ContentShare software platform provides an open framework

for information access and exchange that any application can use.

Enhancements planned during 2001 for Convera“s digital broadcasting solution

include tighter integration with non-linear editors and the addition of

broadcast automation systems and newsroom computer systems.

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